This is the very first post on the NerdStickers Blog. We could spend the whole article talking about the quality of our stickers, highlighting our investment in high-tech equipment, or praising the creativity of our layouts. But our main goal with the blog is to help people — and that’s exactly what we’re going to do.
We’ll be sharing tons of design tips, clearing up common doubts, teaching you how to create stickers in design software, and — in this post — showing you how to use stickers for effective marketing.
Curious? Let’s go!
Do Stickers Really Work for Marketing?
No need to wonder — that was a rhetorical question. The answer is: yes, absolutely!
In fact, one of the best low-cost marketing strategies is using stickers. The investment is minimal, and the potential to organically spread your brand is huge. When people start sticking your logo around, it can bring reach, authority, loyalty, and long-term sales.
But of course, it’s not just about slapping your logo on a sticker and calling it a day.
So let’s dive into 5 great tips on how to make your sticker marketing strategy take off.
1. Set a Clear Objective
This is the first step in any marketing strategy: know what you want to achieve.
Ask yourself:
- Why are you investing in marketing?
- Is it to sell more?
- Educate your market?
- Engage leads?
And more specifically:
- Why are you making stickers?
- To promote a new product?
- Retain customers?
- Create a physical call to action?
- Spread brand awareness?
Answer these questions to define your goals and create measurable results later.
2. Know Your Audience
Never start a marketing campaign without knowing your persona.
A persona is a fictional but data-based representation of your ideal customer. It’s much more specific and humanized than a target audience (e.g., “single women ages 20–40”). A persona might look like this:
Maria is single, studies and works full-time. She seeks comfort and practicality. She loves rock music, backpacking, and reading poetry.
The more detailed your persona, the better you can connect with your ideal client in a personal and authentic way.
📌 You don’t have to stick to just one persona — you can create 3 or 4. But when planning a campaign, make sure you’re speaking to one persona at a time.
3. Choose the Right Type of Sticker
After defining your goal and audience, it’s time to decide what kind of sticker to use. And we’re not talking about materials or design (yet) — we mean the function of the sticker.
Here are 3 types:
✅ Informational Stickers
Use these to highlight product details — great for packaging, store displays, or windows. You can show pricing, discounts, or important features. Be sure to invest in eye-catching design.
✅ Brand Awareness Stickers
One of the most requested here at NerdStickers. A cool sticker with your logo or cause can be placed on laptops, notebooks, cars — anywhere! They’re a natural way to keep your brand visible. Hand them out with purchases or in your store.
✅ Stickers as Giveaways
Stickers are great to hand out at events and expos. It’s a way to subtly showcase your brand and connect with new potential customers. But be sure to hand them to people within your target persona — we want them on laptops, not forgotten in drawers. 😉
4. Get Inspired by Reddit’s Sticker Story
Reddit is a massive forum-style social platform with over 67 million monthly visitors. And guess what?
“$500. That’s the total amount we’ve ever spent on advertising Reddit. And every single dollar was spent on stickers. Yes, stickers: the best investment I ever made. I used to travel all over the country (thank you, Chinatown bus), and I always brought stickers with me. I stuck them on signs, poles, and even other ads.”
— Alexis Ohanian, Reddit Co-founder
Pretty cool, right?
5. Let’s Get to It!
You’ve got your objective, your persona, your sticker type, and some Reddit-level inspiration.
Now it’s time to make it happen. Head over to nerdstickers.com.br and order as many stickers as you need for your campaign.
Major brands like Alura, Uber, and Globo already trust our high-quality stickers. Any questions? You can reach us through our website, social media, or drop a comment below 😎
See you in the next post!
