If those who do not communicate get left behind, what happens to brands that only talk to themselves all the time?
It is common to find companies that sell a lot but know little about their own employees and customers, precisely because they are focused only on what they have to say, rather than on what truly drives the lives of the people around the brand.
Brands that express themselves share values, beliefs, and purpose, creating a connection that reduces the distance between them and their audience.
There is a strategic model called “Expression Marketing” that is entirely focused on creating actions that identify the values shared between brands and people, bringing them together through campaigns or products.
What is the difference compared to other marketing strategies?
While other strategies are focused on what the brand has to say, Expression Marketing seeks to identify what the brand has to offer and what its audience wants to express, creating solutions that help them connect.
Stickers are the main and most affordable communication tool between brands and people in Expression Marketing.
Flags represent positions. Stickers do too.
They could be t-shirts, caps, mugs, or bottles… But stickers carry a unique representation that no other product does: positioning.
When someone sticks a sticker somewhere, they are making a statement that the element represents them, whether it’s a company’s logo, a hashtag, or a TV character.
Stickers are marketing that doesn’t peel off because the act of sticking them already makes them timeless.
“This company represents me,” some think.
“Their stance is the same as mine,” say the fans of the well-known purple fintech.
“This is my favorite character,” say anime fans.
And all of this happens on the objects they love and use daily: their phones, guitars, laptops, mugs, suitcases, and gaming consoles. People put stickers where everyone can see them—because that’s exactly what they want.
Stickers cost about 6% of what brands pay to produce a t-shirt for institutional campaigns and last much longer.
Brands create various sticker designs instead of just one, diversifying the message and allowing their stakeholders to choose which stickers represent them.
I mean, have you ever thought about how much happier your employees would be choosing stickers that represent them instead of worrying if the t-shirt will fit them?
Why are stickers becoming a new channel for brand expression?
Because any company, regardless of size or industry, can achieve results with stickers:
- Marketing and advertising agencies
- TV networks and YouTube channels
- Digital and physical banks
- Restaurants and cafes
- Billion-dollar startups
- Marketplaces and physical stores
- Artists, blogs, and influencers
- And much, much more!
Because it’s affordable and lasts a long time!
Nerd Stickers’ adhesives are designed to last over 5 years under sun, rain, and dust. They consist of four layers of materials with exclusive technology to prevent scratches and fading.
Click [here](https://wordpress-952864-3319633.cloudwaysapps.com/personalizar/ target=”_blank”) to get a quote for your custom sticker!
Because the creative possibilities are endless!
The options are vast depending on the artwork: square, rectangular, round, oval, and even special cuts. We produce stickers for video game consoles, credit cards, and even wall decals! Oh, and we also have beautiful holographic stickers.
Because the strategic potential is limitless!
How are major brands using stickers to connect with the world?
Among numerous campaigns led by fintech companies, the connection with stickers is here to stay.
It is common to see social media posts from customers who receive stickers along with their new credit cards, as well as complaints when they don’t receive this little gift.
For digital banks, stickers are a marketing tool that never peels off because their business models already have a well-defined purpose and positioning, making them a perfect fit for a medium that also functions as a brand statement.
By using stickers as giveaways, these companies strengthen relationships and express their values with customers, while also launching creative internal marketing (endomarketing) actions.
And there’s more!
📌 You can increase the perceived value of your product or even raise your average ticket with a super affordable strategy!
That’s what some online stores do when they ship their products. Besides creating a delightful unboxing experience, some even sell stickers as an add-on at checkout.
Stickers are a marketing tool that doesn’t peel off because they are the ideal channel for brands to express and monetize their purpose at a low cost.
A brand’s engagement doesn’t have to end with product consumption or the purchase process. It can accompany employees and customers for many years, being present in daily life—on laptops, phones, mugs, glasses, windows, doors, and cars.
How companies create better internal marketing actions
Again: it could be t-shirts, caps, mugs, or bottles, but stickers provide a unique sense of belonging that no other product does.
When an employee sticks a sticker somewhere, it serves as a personal statement, showing that their values and the company’s values are now intertwined.
“We share the same beliefs, and I will proudly show this to everyone.”
At Nerd Stickers, for example, we worked on a case where a company used stickers in a gamification initiative among employees. They created their own sticker album, where each employee had their own sticker, fostering connections between teams that didn’t typically interact.
Internal marketing budgets are usually lower than external communication budgets, so stickers are a perfect fit financially.
A plan of action for expression marketing
In this section, we present an exclusive guide by Nerd Stickers for brands looking to implement stickers in their strategies, increasing average ticket size while reducing costs.
A complete and simple guide, perfect for both small and large companies.
Click [here](https://docs.google.com/forms/d/17JfT6R_1fUFQHLhhbNd9j1a5XbtIOJ9R5JUem04cLlY/edit target=”_blank”) to download it now.
Oh, and if you liked this content, click [here](https://wordpress-952864-3319633.cloudwaysapps.com/blog/marketing-com-adesivos/ target=”_blank”) to check out 5 tips for marketing with stickers.
See you in the next post! 🖖
