With the pandemic and the growing need for remote work adaptation, several professions have experienced increased demand and value, according to research and HR websites.
In this post, we’ll highlight promising career paths for those looking for a job, currently studying, or even considering a career transition.
Unlike 2020, a year marked by massive layoffs across small and large companies alike, 2021 is set to spotlight new thriving sectors.
For example, the technology sector has already been showing continuous growth, driven by increased digitalization and the adoption of remote work tools.
Knowledge areas like programming, software development, Internet of Things (IoT), artificial intelligence (AI), and machine learning are in high demand.
Graduates in Computer Engineering, Systems Analysis, and Computer Science are perfectly positioned to tap into this vast IT sector.
Careers in Technology
Some of the standout tech roles include:
- DPO (Data Protection Officer)
- Cyber Security Manager
- Cloud Specialist
- Game Developer
- Data Science Manager
- Business Intelligence Analyst (focused on data and automation)
- Web Developer (both back-end and front-end)
- UX & UI Analyst
With the new General Data Protection Law (LGPD) in effect, the role of DPO (Data Protection Officer) — responsible for a company’s data security — has become critical.
According to Article 5, VIII:
“The ‘Data Protection Officer’ is the person designated by the controller and operator to act as a communication channel between the data controller, data subjects, and the National Data Protection Authority (ANPD).”
The Cyber Security Manager leads the entire information security infrastructure, focusing on risk management, governance, and cybersecurity strategies.
Meanwhile, Cloud Specialists support companies in remote operations, ensuring the optimal functioning of cloud systems.
Data Science Managers focus on data strategies within organizations, helping drive operational decision-making.
Similarly, Business Intelligence Analysts also work with data but focus specifically on business operations, extracting, storing, and analyzing data to fuel strategic moves.
Finally, the UX & UI Analyst specializes in identifying usability issues in digital interfaces, optimizing them to enhance the user experience and make platforms more intuitive and user-friendly.
In the Finance Sector
In 2020, the challenges faced by the finance sector were anything but easy — and 2021 still requires extra attention in this area.
Finance professionals must proceed with more caution, as cost-cutting, revenue generation, and other strategic measures will continue to be necessary.
One promising role is the Business Controller, who operates closely with business operations, acting as a consultant capable of identifying gaps and defining processes focused on cost savings and expense reduction — always aiming to maximize company profits.
Another in-demand role is the Tax Manager, responsible for tax calculations (such as ICMS, IPI, and ISS), fiscal bookkeeping, audits, income tax return preparation, and related obligations.
In the Human Resources Sector
Two professions expected to be in high demand in HR are Talent Acquisition Specialist and Human Resources Manager.
- Talent Acquisition Specialists will focus strategically on recruitment and trainee program initiatives.
- HR Managers will be responsible for planning recruitment strategies, developing career and salary plans, and structuring organizational charts.
The rising demand for these positions in 2021 results from companies restructuring with smaller teams.
With changes in the labor market, there will be great opportunities for motivated employees and companies committed to nurturing talent.
In the Healthcare Sector
Given the pandemic, it’s no surprise that there has been a significant increase in demand for healthcare professionals.
Roles such as Nursing Assistants and Hospital Physicians have been — and will continue to be — among the most sought-after.
Another standout career is the Regulatory Affairs Manager, responsible for managing and ensuring compliance with technical regulations issued by ANVISA (Brazil’s National Health Surveillance Agency).
In the Commercial and Marketing Sector
With companies shifting to remote work and many physical stores moving to e-commerce, positions like Customer Service Analyst are highly valued.
Focusing on appointment scheduling, order management, delivery timelines, and client relations, this role is critical for maintaining strong customer satisfaction.
In terms of sales, Commercial Consultants are being sought to accelerate sales efforts and prospect new clients.
Procurement Analysts are also playing an increasingly vital role, especially as the pandemic has impacted importations and supply chains, leading to higher product costs.
Their job will be to prospect, quote, and negotiate in the market.
In the Marketing Sector
Finally, we highlight the continued rise of marketing professionals.
In recent years, social communication has undergone major transformations, with digital marketing expanding rapidly and continuously.
This growth is tied to technological advances and the changing consumer behavior, requiring increased investment in virtual environments.
Roles like:
- Social Media Manager
- Content Analyst
- Performance Manager
- E-commerce Marketing Manager
- Innovation Manager
are expected to keep growing consistently.
These were just a few of the most promising careers for 2021 — what did you think of the list we put together? 🧐
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